The logos in this book are strong because they made it through those chal¬lenges—and many more—to reach their targets with maximum marketing impact and often impressive, measurable results. The designs run the gamut from ele¬gant to industrial, frilly to macho, serious to silly, refined to unpolished, quirky to mainstream, striking to stark. Yet they have a common trait that sets them above the rest: They make a strong mark.
Название: Logos: Making a Strong Mark. 150 Strategies for Logos That Last
Автор: Anistatia Miller, Jared Brown
Год издания: 2004
Размер: 28 Мб