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Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands

Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
Название: Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
Автор: Mac Cato
Издательство: Rockport
Год: 2007
Формат: HQ PDF
Качество: отличное
Размер: 102 Мб
Язык: English
Количество страниц: 208

Описание: Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

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