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Design Matters: Portfolios 01: An Essential Primer for Today's Competitive Market

Design Matters: Portfolios 01: An Essential Primer for Today's Competitive Market
Название: Design Matters: Portfolios 01: An Essential Primer for Today's Competitive Market
Автор: Maura Keller
Издательство: Rockport
Год: 2010
Формат: HQ PDF
Качество: отличное
Размер: 102 Мб
Язык: English
Количество страниц: 195

Описание: During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators.

This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.

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