Название: Visual Language for Designers: Principles for Creating Graphics that People Understand
Автор: Connie Malamed
Формат: HQ PDF
Размер: 121 Мб
Количество страниц: 240
Описание: Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.
In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.
How to organize graphics for quick perception
How to direct the eyes to essential information
How to use visual shorthand for efficient communication
How to make abstract ideas concrete
How to best express visual complexity
How to charge a graphic with energy and emotion