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Designing for Print, 2d edition

Designing for Print, 2d edition

Pdf | Eng | 252 Pages | ISBN 973-1-118-13038-9 | 27.6 Mb


THE OBJECTIVES OE THIS BOOK

This book addresses both the technical and theoretical aspects of design and how they can be applied to
specific design projects. It is designed to introduce the reader to the general guidelines for designing
successfully, as well as provide illustrated step-by-step procedures for creating design elements that are
commonly used. The first few' chapters focus on applied design theory and cover the general design
guidelines regarding proper and effective use of type, creating and using page formats and working
grids to achieve interesting page compositions, and successfully combining type and imagery. The later
chapters are more technical in nature, and cover advanced typographic treatments, technical illustration,
and imaging techniques. The last chapteraddresses how' to properly format and prepare design projects for
final output.

One major technical objective of this text is to
show' how to properly integrate the standard desktop
publishing programs—InDesign, Illustrator, and
Photoshop—to create well-designed projects that will
output accurately. To clarify this I have stressed using
the right tool for the right job throughout this text.
This should help the reader figure out the correct and
most efficient wray to solve technical design issu^ j]
While this book shows how' to use certain tools 0
they apply to specific tasks, it also suggests altem*?.o
tive ways that a tool might be applied, in hopes of о
providing the reader with a clearer understanding of
each tool’s potential. Understanding the intricacies of
each tool leads to discovering more complex w'ays of
using them in conjunction with each other, and ulti-
mately to developing personal methodologies and
original techniques.

Designing for Print, 2d edition
Designing for Print, 2d edition
Designing for Print, 2d edition
Designing for Print, 2d edition
Designing for Print, 2d edition
Designing for Print, 2d edition
Designing for Print, 2d edition
Designing for Print, 2d edition
Designing for Print, 2d edition
Designing for Print, 2d edition


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