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The Fundamentals of Typography

The Fundamentals of Typography

Pdf | Eng | 185 Pages | 103 Mb


Typography surrounds us: it adorns the buildings
and the streets through which we pass, it is a
component part of the ever-expanding variety of
media we consume - from magazines, to television
and the internet - and we even increasingly sport
it on our clothing in the form of branding and
symbolic messages.

The Fundamentals of Typography
The Fundamentals of Typography
The Fundamentals of Typography


The typography that is a fundamental part of
our lives today is the culmination of centuries of
development, as the letters that comprise the written
word evolved and crystalised into the alphabets
that are in common usage. Technology has played
a central role in this development, affecting and
changing the way that the marks we recognise as
characters are made and presented. Through the
development of the printing industry, technology
gave birth to the concept of typography, the many
different presentations of the same character set.

The Fundamentals of Typography
The Fundamentals of Typography
The Fundamentals of Typography
The Fundamentals of Typography


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