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Packaging Design: Successful Product Branding from Concept to Shelf /2 Edition/

Packaging Design: Successful Product Branding from Concept to Shelf /2 Edition/

Pdf | Eng | 258 Pages | 108 Mb


The primary goal of this second edition of Packaging
Design: Successful Product Branding from
Concept to Shelf is to serve as a guide for those
working in the disciplines of packaging and
graphic design, marketing and communications,
advertising, display and exhibit design, product
development, manufacturing, and industrial design
and engineering. Marketers, designers, researchers,
product developers, manufacturers,
printers, and any other professionals involved
in the world of consumer branding will find this
book an invaluable resource. .

Packaging Design: Successful Product Branding from Concept to Shelf /2 Edition/
Packaging Design: Successful Product Branding from Concept to Shelf /2 Edition/
Packaging Design: Successful Product Branding from Concept to Shelf /2 Edition/
Packaging Design: Successful Product Branding from Concept to Shelf /2 Edition/



Consumers, informed
and design-savvy in their own right, will
also find the process of getting a product “from
concept to shelf”—whether that shelf be at the
corner store or in a high-end retail environment—
enlightening. Many will not have thought before
about the complexity of developing the packaging
design for all of the products they purchase.

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